Has SmartStrand Met Its "Match"?
Later,
in April 2010, Mohawk is put SmartStrand carpet to the test again.
This time the challenge was at one of the most visible sporting
events in the nation. From April 10-18 Mohawk Carpet was a sponsor
of the Family Circle Cup
Women’s Tennis Tournament, held here in Charleston
at Daniel Island. This is one of the richest and greatest women’s
professional tennis events. The Family Circle Cup attracts more than
90,000 visitors to watch many of the world’s best tennis players.
Mohawk demonstrated the durability of SmartStrand carpet by covering the stadium entrance and exit walkways with snow white carpet subjecting it to nine days of foot traffic. Any one who has ever gone to the event knows that the parking lots at the Family Circle Cup are temporary and not paved! Each night, the SmartStrand was cleaned using a standard extraction method by MaxCare Carpet Cleaning. The same professionals that come to your house to care for your carpet cleaned the white carpet, except for one strip, which was left untouched to show the accumulated soil. The results were spectacular!
Over the nine days of the event over 97,474 spectators entered the stadium and walked down those white strips of carpet. The carpet was pure white again every morning when the gates opened. The Rhino challenge may have proved that SmartStrand carpet comes clean, even under extreme circumstances, but its test at the Family Circle Cup proved that the stain resistance is durable and will not wear away through many, many cleanings.
On
Day 6 Mohawk invited kids to the “Mess Makers Challenge.”
Children, under 16, participated in events like “Bowling for
Disaster,” “Red Punch Relay,” and a “Balloon Toss” with
mustard filled balloons. The activities all took place on SmartStrand
carpet and left a spectacular mess to clean up. Click on the youtube
video below and see how the carpet was cleaned after the
festivities.